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David S. Baker
Corporate Communications • Multimedia Development
Technical and Marketing Writing • Media and Public Relations
OBJECTIVE
To help a fast-moving company establish brands and manage messaging through comprehensive marketing activities, including printed literature, online materials, trade show activities, and media and public relations. Responsibilities should center on adding value by educating the public and industry about corporate products and values, and enticing prospective customers to adopt the company's products.
SKILLS AND EXPERIENCE
Communication: Strong backgrounds in language, technology and practical marketing enables a unique skillset in communication, with special emphasis on making difficult-to-understand technology accessible to a lay audience
Writing: More than a decade's experience writing in many forms and fields—from technology to the humanities, from marketing and PR to the stage and screen. Highly skilled as an editor and proofreader. Several published and produced pieces; multiple local and national awards.
Design: Proficient in design and layout for print, electronic documents, and the Internet. Expert user of current design-related software and technologies, such as Photoshop, Illustrator, InDesign, QuarkXPress, Acrobat, HTML, and CSS.
Technology: Strong background in interactive multimedia, including content creation, user interface design, usability, and product delivery. Can easily switch between Windows, Macintosh and Linux work environments. Motivated to learn and master new technologies, and keep abreast of trends and developments.
Management: Proven ability to direct and work with a team in a collaborative work situation. Can manage a project from start to finish, and maintain professionalism and sense of humor even under a deadline.
EMPLOYMENT HISTORY
Internet Marketing Manager, May 2005 – present
DriveTime
- Director-level position-answered directly to both company president and national sales manager in privately-owned corporation with more than 300 employees.
- Coordinated all marketing activities for operation with $30 million in yearly sales and a yearly marketing budget of about $750,000.
- Managed marketing rollout for the Sienna Rampvan, an IMS-exclusive mobility product that is on track to make up 50% of all minivan conversion sales in the United States by 2005. Facilitated new photography, created print and video materials, wrote news releases, generated web content, and worked with both internal and external resources to help make the product a success.
- Coordinated the design and execution of extensive Toyota-related training program for IMS dealers.
- Revamped and replaced all product literature, dealer marketing materials (posters, forms, point-of-sale brochures), corporate collateral, and multimedia materials during first year with the company.
- Redesigned and re-implemented entire corporate website, including new templates, new content, new features, and a revised "members only" area for IMS dealers.
- Performed and managed many other processes, including trade show planning and execution, lead generation and analysis, employee incentives, direct-mail campaigns, and media relations.
Marketing Manager, October 2002 – April 2005
Independent Mobility Systems, Inc./The Braun Corporation
- Director-level position—answered directly to both company president and national sales manager in privately-owned corporation with more than 300 employees.
- Coordinated all marketing activities for operation with $30 million in yearly sales and a yearly marketing budget of about $750,000.
- Managed marketing rollout for the Sienna Rampvan, an IMS-exclusive mobility product created in partnership with Toyota. Facilitated new photography, created print and video materials, wrote news releases, generated web content, and worked with both internal and external resources to help make the product a success.
- Coordinated the design and execution of extensive Toyota-related training program for IMS dealers.
- Revamped and replaced all product literature, dealer marketing materials (posters, forms, point-of-sale brochures), corporate collateral, and multimedia materials during first year with the company.
- Redesigned and re-implemented entire corporate website, including new templates, new content, new features, and a revised "members only" area for IMS dealers.
- Performed and managed many other processes, including trade show planning and execution, lead generation and analysis, employee incentives, direct-mail campaigns, and media relations.
Marketing Communications Manager, February 2001 – July 2002
Ingeo Systems Inc.
- Worked with new marketing team to create a complete collateral package, generating messaging, brochures, and other printed material.
- Authored education pieces about Ingeo and its industry. Covered topics such as standards, legislation, and digital signatures. Frank Raines, then chairman of Fannie Mae, reviewed this material and called it "the best I have seen for any company."
- Wrote case studies on key Ingeo installations, demonstrating how Ingeo's e-recording solutions solved customers' problems.
- Created video case studies, interviewing subjects and documenting processes using photos and video. Edited material into polished pieces, exporting and compressing final clips for the web.
- Compiled a 30-page glossary of terms relating to e-recording, digital documents, and the Internet.
- Crafted HTML product demonstrations, reworking product content into static pages for linear offline presentations.
Media Relations Manager, September 1999 – February 2001
Sorenson Vision Inc.
- Generated public interest in Sorenson Vision's products through press releases, case studies, white papers and articles.
- Strengthened the company's public image by fostering relationships with key people and publications within industry niches.
- Worked with the marketing team to plan and execute trade shows and exhibitions, including MacWorld, TeleCon, Infocomm, and Comdex.
- Demonstrated Sorenson's QuickTime streaming tool by hosting a live, wireless broadcast at MacWorld 2001. Interviewed scores of vendors and attendees, including Sinbad and Thomas Dolby, during 29 hours of webcasting. This broadcast drew more than 150,000 viewers.
- Wrote and produced 5-minute commercial spotlighting Sorenson's desktop video conferencing system. Directed professional video contractors on multiple location shoots.
- Planned and conducted strategic press tours with technology journalists on both coasts.
- Monitored video conferencing in print and online, analyzing data to help guide Sorenson Vision's PR and marketing efforts.
Product Manager, July 1997 – September 1999
Sorenson Vision Inc.
- Conceived and created the SignLink CD-ROM, directing the entire process of developing, testing, publishing, and marketing the product.
- Devised SignLink's parametric search system, a phonetic classification and retrieval mechanism based on original linguistic research. This feature gave SignLink unique market distinction and resulted in a patent for Sorenson Vision.
- Acted as developer, generating code, designing interfaces, creating content, and managing outside contractors.
- Performed as marketing manager for the product, identifying markets, recruiting resellers, and generating sales.
Technical Director and Programmer, March 1996 – present
Harris Video Cases, McKay School of Education, Brigham Young University
- Served as programmer and application designer for the McKay School of Education's award-winning series of interactive case studies.
- Restructured entire code base to form an open architecture that speeds up the development of additional titles. This involved consolidating multiple projects into a single, flexible template.
- Designed interfaces for each case in the series, including multiple video cases published by Prentice-Hall Publishers.
Composition Instructor, August 1995 – July 1997
Utah Valley State College
- Taught multiple sections of first- and second-semester freshman composition, both for humanities students (English 110 and 120) and students in technical fields (English 111 and 121).
- Participated in departmental roundtables to help coordinate and standardize the composition curriculum at this fast-growing institution.
EDUCATION
M.A., Linguistics
August 1997, Brigham Young University; Provo, Utah
- 3.95 G.P.A.; 4.0 G.P.A. in major.
- Received "Outstanding Thesis Award in Linguistics" and two prestigious research fellowships.
- Presented projects at 1996 conferences of the Society for Technology in Teacher Education and the Popular Culture/American Culture Society.
B.A., English
A.A., Theater Arts
June 1993, Brigham Young University-Hawaii; Laie, Hawaii
- 3.92 G.P.A.; 4.0 G.P.A. in majors and minor, graduated summa cum laude, class salutatorian.
- Minored in TESOL (Teaching English to Speakers of Other Languages).
- Named "Outstanding English Graduate" by Communication and Language Arts Department.
- Presented original research projects at the 1993 national Alpha Chi convention and the 1992 conference of the Popular Culture Association of the Pacific.
REFERENCES
Available on request.
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