Art and Technology: ASU and Sorenson Vision Create a Compelling Concert

Sorenson Broadcaster and Sorenson EnVision Put the "Multi" in a True Multimedia Performance.

LOGAN, UTAH, November 22, 1999 -- Sorenson Vision announced today its involvement in a unique musical event that bridges the gap between the arts and technology. The event is the fall concert of Arizona State University's Symphonic Band, which will feature an impressive program of music, as well as several prestigious guest performers. In addition, the concert will include tele-interviews with two of the evening's featured composers, and the entire event will be broadcast live on the Internet. Two of Sorenson Vision's products -- EnVision and Sorenson Broadcaster--make this event possible.

The concert, which is free to the public, will be held on Tuesday, November 23 at 7:30 p.m. MST in ASU's Gammage Auditorium. Links to the live streams will be posted Tuesday at http://www.asu.edu/cfa/.

The concert is the brainchild of Professor Gary Hill, who conducts ASU's Symphonic Band, and Jim Casey, program director for the Arizona State Public Information Network (ASPIN). While planning his fall concert, Hill approached Casey for ideas on how to enrich the event and open it up to "alternate audiences." "Many of the band members come from outside the local area," Casey said. "We decided to stream the concert live to the Internet, where the musicians' friends and family--as well as the entire Internet community--could enjoy the music."

Casey and his group plan to send out several audio and video streams using Sorenson Broadcaster. "We're big on QuickTime here," Casey says, "and Broadcaster gives us the streaming capability we need." Streams of 28.8 kbps, 56 kbps, and a whopping 1.56 Mbps allow users with different bandwidths to get the most out of the webcast. The Internet audience will be able to view and hear the concert using Apple's free QuickTime Player software, available at http://www.apple.com/quicktime/.

The decision to add interviews came from a desire to bring band music to people who may be unfamiliar with the genre. As Hill points out, "A large majority of our repertoire is fairly recent, and a lot of people don't realize how interesting, eclectic, and artistically deep it is." The interviews, he hopes, will get a broader audience "turned on to the medium."

Hill explains: "To help people listen a little bit more openly, more intelligently, we've invited two of the featured composers to discuss their music prior to performance, hoping that will help the first-time listener understand what they are trying to express." The interviews will be conducted using EnVision, Sorenson Vision's premiere videoconferencing tool. The composers' comments will be projected onto a large screen for the live audience, and integrated with the streaming media feeds for Internet viewers.

The composers--Jim Mobberley of the University of Missouri, Kansas City, and Frank Ticheli of the University of Southern California, Los Angeles--will be interviewed by Kenneth LaFave, arts writer for the Arizona Republic. After the interviews, each composer will address questions from the audience.

Mobberley, who has spent seven years as the resident composer for the Kansas City Symphony, sees the interview portion of the concert as a valuable opportunity to interact with the audience. "People are very interested in the creative process. I know that some composers might be rabidly against thisóthey think the music should speak for itself. But I do think that having a hook into the music is extremely helpful for many people."

Sorenson Vision, a privately held company based in Utah, was founded by James L. Sorenson, noted businessman and holder of more than 50 patents in fields ranging from medical devices to imaging. Among Sorenson's other companies are DataChem Laboratories, Sorex Medical, and Sorenson Laboratories. More information about Sorenson Vision can be found at the company's website at http://www.sorensonvision.com.

QuickTime is Apple Computer's award-winning, industry-standard software architecture for creating and publishing digital media using Mac OS and Windows operating systems. For additional information on QuickTime, please visit the QuickTime website at http://www.apple.com/quicktime. Apple's home page is http://www.apple.com.

All products and brand names are trademarks or registered trademarks of their respective holders.


PRESS CONTACT:
David S. Baker
Media Relations Manager
Sorenson Vision, Inc.
1011 W. 400 N.
Logan, UT 84321
Phone: 435-716-8932
Fax: 435-716-8801
E-mail: davidb@s-vision.com

OUTSIDE CONTACT:
Susan Oliver
Band Department
School of Music
Arizona State University
P.O. Box 870405
Tempe, AZ 85287-0405
Phone: 480-965-4392
Fax: 480-727-7421
E-mail: susan.oliver@asu.edu

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