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Sorenson Vision Announces Live, Wireless Webcast from MACWORLD Expo |  |
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LOGAN, UTAH, December 30, 1999 -- Sorenson Vision, Inc., a leader in digital video technology, announced today its plans to stream a series of live, wireless broadcasts from the exhibition halls at the upcoming MACWORLD Expo/San Francisco 2000. The "Rover" broadcasts will feature interviews with representatives from key exhibitors and industry leaders, as well as impromptu discussions with show attendees. The Rover is a mobile wireless webcaster that uses a video camera connected via a video card to a Macintosh PowerBook G3 computer. Sorenson Broadcaster, the premiere tool for streaming live QuickTime video, encodes the live feed and sends it to a streaming server via a Lucent WaveLAN wireless ethernet connection. The server then creates a live broadcast to be hosted by Apple Computer and Akamai Technologies. "It's exciting to be able to broadcast live, while still maintaining the freedom and mobility that comes from wireless networking," says M. Ray Brooksby, Sorenson Vision's vice president of sales and marketing. "We think the Rover broadcasts will help Mac enthusiasts feel like they are a part of MACWORLD 2000--even if they can't be there in person." Brooksby notes that viewers will undoubtedly come up with other innovative uses for the technology used in the "Rovercasts." "Wireless webcasting adds an intriguing new dimension to the whole Internet experience. We expect to see people streaming all sorts of events, from multimedia 'field trips' to on-site equipment inspections to family reunions. In an increasingly wireless world, there are fewer and fewer limits and more and more opportunities." The Rover streams will be accessible through Sorenson's home page, Sorenson Vision, a privately held company based in Utah, was founded by James L. Sorenson, noted businessman and holder of more than 50 patents in fields ranging from medical devices to imaging. Among Sorenson's other companies are DataChem Laboratories, Sorex Medical, and Sorenson Laboratories. More information about Sorenson Vision can be found at the company's website at Lucent Technologies, headquartered in Murray Hill, New Jersey, designs, builds and delivers a wide range of public and private networks, communications systems and software, data networking systems, business telephone systems and microelectronics components. For more information on Lucent Technologies, visit its Web site at http://www.lucent.com. Akamai Technologies is headquartered in Cambridge, Massachusetts, and has offices in San Mateo, California. Akamai provides a global Internet content and application delivery service that improves Web site speed and reliability and enables richer, more engaging Web site content. Currently, Akamai has deployed 1700 servers in 30 countries across 100 different telecommunications networks. Akamai's home page is http://www.akamai.com. QuickTime is Apple Computer's award-winning, industry-standard software architecture for creating and publishing digital media using Mac OS and Windows operating systems. For additional information on QuickTime, please visit the QuickTime website at http://www.apple.com/quicktime. Apple's home page is http://www.apple.com. All products and brand names are trademarks or registered trademarks of their respective holders. PRESS CONTACT: | |
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